Summer time is the right time to hold Client Appreciation Events. But planning and pulling off an event that shows clients how thankful you are, entertains them and adds value to your relationships can be a little tricky.
Here’s a great article we found that offers Best Practices for planning Client Appreciation Events by Curtis Hawks, from the Legacy Financial Partners Marketing Center. It’s written from a financial services perspective, but offers sound advice for most businesses that rely on cultivating relationships with existing and potential clients. (Isn’t that just about everybody?)
And if you want to plan a great event – for clients, staff or both – give us a call at F1 Boston, our professional meeting planners will help your team achieve its' goals and ensure everyone has a great time along the way!
5 Best Practices for Organizing a Client Appreciation Event
Client appreciation events are a great way to reward your clients and reinforce your relationship with them. However, advisors and agents often struggle with how to properly run an effective (and fun) event. Many will offer a dinner, maybe a wine and cheese party, or even a few rounds of golf. While a free nice dinner is certainly nothing to sneeze at, putting on a memorable event goes beyond these approaches. Here are five best practices for organizing a knockout client appreciation event ...